@vicktipnes: Generic goals build generic lives. Tell your team "let's get more customers"? Nothing happens. That's not a goal. That's a wish. How do I get 60 new customers a day? Simple math. Close ratio's 20%? Talk to 300 people. Close ratio's 30%? Talk to 200. That's reverse engineering. Not hoping. Every specific goal we've set, we've hit. Ask yourself: is your last goal a number, or just a feeling you're chasing?