@brandbosshq: A/B testing is not brand strategy. Eddie Murphy did not test whether he should be a comedian or a dishwasher. He decided he was going to become the funniest man alive. That was the strategy. Testing which joke got the biggest laugh? That was execution. Your business needs the same clarity. Decide who you are. Decide what you want to own. Decide where you are going. Then test the message, headline, offer, creative, or CTA that gets you there best. I sit down with Karina Kogan, CMO of Oura, to talk about why data should optimize your strategy—not create it. Catch the full conversation at the link in bio. #BrandBossHQ #BrandStrategy #MarketingStrategy #ABTesting #BusinessPodcast #Branding

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2026-10-02 01:01:49

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