@nytimes: For a decade, Xbox has placed third in the console wars. Now, as our reporter, Zachary Small, explains, Microsoft is placing its faith in a new CEO, Asha Sharma, an A.I. executive with no prior gaming experience. #xbox #microsoft #gaming #AI
Say what you will about Xbox misses. They were never a “whatever” company. And Phil Spencer is a gamer at his core who always wanted to make great games.
2026-10-02 19:48:14
3
Roberto Caminos :
It was very simple…they stopped making games, stopped making exclusives and didn’t focus their attention on gamers
2026-10-02 12:24:34
17
volkriot :
They made baffling choices buying the studios they bought. Bethesda is in the toilet and Starfield was an embarrassment. Blizzard is the only hope and MS is too greedy to focus on single player experiences which would boost console sales
2026-10-06 02:03:55
0
Pittman :
Is this a sponsored post?
2026-10-02 06:18:01
17
OAG :
They keep buying great IP and game studios and then just closing them down doing them nothing with them. They have single-handedly been destroying the game industry just to obliterate anything it deems as competition
2026-10-01 23:11:13
22
Dave :
Xbox for life.
2026-10-02 05:34:00
9
sailingseas1 :
You know why…
2026-10-03 11:43:20
1
user6545041537471 :
PlayStation and Nintendo have absolutely wiped the floor with them in terms of exclusive games. There genuinely hasn’t been a must-play exclusive for Xbox in over a decade.
2026-10-05 00:15:27
2
Andy Goergen :
calling online play "unpopular' in 2001 is like calling Britney Spears unpopular in 1992.
2026-10-02 13:19:48
5
TrendNest :
343 Studios ruined Halo. Bungie had it on lock!
2026-10-04 19:19:26
3
Dave In the Morning, Nights… :
Forgot to tag as a sponsored post.
2026-10-02 13:00:48
6
🍉RJ is Tired🍉 :
Microsoft is evil
2026-10-02 14:09:50
3
NatsuJutsu :
The brief answer is no; I doubt they can stage a comeback, particularly while Game Pass exists in its current form with day 1 releases I’ll say no.
2026-10-02 12:35:34
3
Derek :
Microsoft cannibalized their own business with Game Pass. I had full access to that for years because they offered players the chance to upgrade their existing memberships for just $1. People were paying a single buck to get Game Pass access for 3+ years!
2026-10-02 13:06:58
5
promome0 :
She’s brilliant
2026-10-05 18:02:30
1
OldManBrown :
Gee… maybe because the value has tanked and games have not got any better
2026-10-02 15:20:05
2
Ghostyuyi :
I thought this was Charli XCX
2026-10-02 15:23:46
15
the.one.original.🇺🇸 :
What u is?
2026-10-02 03:31:21
8
Patco :
they kept buying successful game developers to make exclusive titles and none of those titles was that great
2026-10-03 06:15:56
1
anderson alvin :
games xbox doesn't have much exclusives.
2026-10-02 15:34:45
1
Magnus ⏳️ :
If only gaming companies could find an executive that actually played video games. Unfortunately, gaming is so extremely rare, where could you even find someone like that.
2026-10-02 17:49:30
1
henok_j0 :
I’m Xbox for life, and I know that’s irrational
2026-10-02 19:49:16
1
Jorge Lara-Maldonado :
all they have to do is make good to great Xbox exclusive games. that's the biggest issue it faces for the average gamer and a hardcore one. I have this Xbox but nothing exciting to play
2026-10-02 15:27:59
1
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