@nytimes: For a decade, Xbox has placed third in the console wars. Now, as our reporter, Zachary Small, explains, Microsoft is placing its faith in a new CEO, Asha Sharma, an A.I. executive with no prior gaming experience. #xbox #microsoft #gaming #AI

The New York Times
The New York Times
Open In TikTok:
Region: US
Thursday 01 October 2026 21:45:00 GMT
37265
2845
98
96

Music

Download

Comments

darolthewiz
darolthewiz :
Xbox Momdani
2026-10-07 03:29:42
0
traveleroftimeandspace
traveleroftimeandspace :
thanks for this sister
2026-10-02 01:39:19
188
banquotheprince
Banquo :
Say what you will about Xbox misses. They were never a “whatever” company. And Phil Spencer is a gamer at his core who always wanted to make great games.
2026-10-02 19:48:14
3
robertocaminos
Roberto Caminos :
It was very simple…they stopped making games, stopped making exclusives and didn’t focus their attention on gamers
2026-10-02 12:24:34
17
volkriot
volkriot :
They made baffling choices buying the studios they bought. Bethesda is in the toilet and Starfield was an embarrassment. Blizzard is the only hope and MS is too greedy to focus on single player experiences which would boost console sales
2026-10-06 02:03:55
0
thepittman
Pittman :
Is this a sponsored post?
2026-10-02 06:18:01
17
odin_azazel
OAG :
They keep buying great IP and game studios and then just closing them down doing them nothing with them. They have single-handedly been destroying the game industry just to obliterate anything it deems as competition
2026-10-01 23:11:13
22
dave.dyer
Dave :
Xbox for life.
2026-10-02 05:34:00
9
sailingseas1
sailingseas1 :
You know why…
2026-10-03 11:43:20
1
user6545041537471
user6545041537471 :
PlayStation and Nintendo have absolutely wiped the floor with them in terms of exclusive games. There genuinely hasn’t been a must-play exclusive for Xbox in over a decade.
2026-10-05 00:15:27
2
8bitacrylic
Andy Goergen :
calling online play "unpopular' in 2001 is like calling Britney Spears unpopular in 1992.
2026-10-02 13:19:48
5
trendnesttech
TrendNest :
343 Studios ruined Halo. Bungie had it on lock!
2026-10-04 19:19:26
3
davewies
Dave In the Morning, Nights… :
Forgot to tag as a sponsored post.
2026-10-02 13:00:48
6
robojing
🍉RJ is Tired🍉 :
Microsoft is evil
2026-10-02 14:09:50
3
natsujutsu
NatsuJutsu :
The brief answer is no; I doubt they can stage a comeback, particularly while Game Pass exists in its current form with day 1 releases I’ll say no.
2026-10-02 12:35:34
3
derek.as.dad
Derek :
Microsoft cannibalized their own business with Game Pass. I had full access to that for years because they offered players the chance to upgrade their existing memberships for just $1. People were paying a single buck to get Game Pass access for 3+ years!
2026-10-02 13:06:58
5
promome0
promome0 :
She’s brilliant
2026-10-05 18:02:30
1
oldmanbrown96
OldManBrown :
Gee… maybe because the value has tanked and games have not got any better
2026-10-02 15:20:05
2
eonbreak
Ghostyuyi :
I thought this was Charli XCX
2026-10-02 15:23:46
15
the.one.original.me
the.one.original.🇺🇸 :
What u is?
2026-10-02 03:31:21
8
magnusdopus
Patco :
they kept buying successful game developers to make exclusive titles and none of those titles was that great
2026-10-03 06:15:56
1
andersonalvin0
anderson alvin :
games xbox doesn't have much exclusives.
2026-10-02 15:34:45
1
magnus_543218
Magnus ⏳️ :
If only gaming companies could find an executive that actually played video games. Unfortunately, gaming is so extremely rare, where could you even find someone like that.
2026-10-02 17:49:30
1
henok_j0
henok_j0 :
I’m Xbox for life, and I know that’s irrational
2026-10-02 19:49:16
1
a.mechanical.orange
Jorge Lara-Maldonado :
all they have to do is make good to great Xbox exclusive games. that's the biggest issue it faces for the average gamer and a hardcore one. I have this Xbox but nothing exciting to play
2026-10-02 15:27:59
1
To see more videos from user @nytimes, please go to the Tikwm homepage.

Other Videos


About