@vicktipnes: There's no lack of ideas out there. There's a lack of execution. I knew there was an ocean of people who needed what I was building. Could I actually be one of the best at delivering it? That was the real question. Everybody was chasing the sexier, bigger ticket stuff. That's exactly why there was nobody in my space. When you're growing 30% a year, executing on something else at that scale takes everything you've got. Time. Focus. Sacrifice. I wasn't willing to trade my family for it, so I made peace with the tradeoff. Ideas are cheap. Execution is the whole game. Ask yourself: is your next move an idea, or is it actually getting done?