@oldtakesshow: Before Goop, before TikTok cure-alls, before the onslaught of wellness product hype, there was Lydia Pinkham. As Mark Rukman breaks it down, she put her own face on the bottle, answered customers’ letters by hand, and built a fortune on testimonials for her Vegetable Compound. It was a “cure” for everything ailing women.... and just under 20% alcohol. Then, WWI soldiers sang drinking songs hailing Pinkham as “the savior of the human race”. That’s right. That’s how far it went. Founder-as-brand, parasocial trust, a health claim science couldn’t back. The DTC wellness playbook is wayyyyyy old. #historytok #History #Longevity #Wellness #DTC

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Friday 02 October 2026 22:00:00 GMT

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OfPoppies&Foxglove :

Honestly: I am astonished that Lydia Pinkham was an actual person. I was always under the impression she was like Betty Crocker: a fictitious character created to sell a product.

2026-10-09 19:51:00

Justlookn57🐶🎵🤣 :

The original “Vita-meata-vegamin” 🤣

2026-10-09 20:51:40

MEDIGILIANO :

My little sister used to run around singing that song as a kid lolol...mum and dad used to find it hilarious

2026-10-09 18:51:28

johnsmith8130 :

What about the tension release appointments women had with the Drs

2026-10-09 22:01:07

augusto1st :

yooo

2026-10-02 22:17:44

grtpoint :

I knew the song but never knew it was based on a real person

2026-10-09 23:42:37

MKW :

seem ai but i can't prove it, your talks are good tho.

2026-10-07 09:09:37

Jeff :

👏

2026-10-10 00:45:00

Hu hu :

♥️

2026-10-09 18:31:42

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