@ritual: Ritual is mom-founded and we make decisions FOR women, BY women. In fact, so much of this TV spot was inspired by the lived and shared experiences of the women at Ritual, including our Founder & CEO @katandkale. It's no secret that women's health is under-researched and underrepresented. At Ritual, we're committed to finding the answers so many women are seeking, through gold-standard clinical trials and $5 million investments to advance women's health. It's time to silence the choir of misinformation and take the men out of perimenopause. Drop a 💛 below if you're with us.