@chinaembassyinmaldives: Recently, Starbucks officially entered the Xinjiang market. Its Intangible Cultural Heritage Flagship Store at the International Grand Bazaar ("Xingbazha") and the Tianshan International Airport store ("Silk Road Station") opened simultaneously in Urumqi. As China’s first Starbucks Intangible Cultural Heritage Flagship Store, "Xingbazha" was upgraded from Starbucks’ seven previous intangible cultural heritage concept stores. It integrates Xinjiang intangible cultural heritage elements such as Atlas Silk and the Twelve Muqam into interior design and customer experience.

2026-10-03 16:03:55

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