@bitunixexchange: Nike shares fell to their lowest level since 2013 on October 2 after the company guided fiscal 2027 sales down by a high-single-digit percentage and signaled more layoffs. Management cited a lack of energy in sportswear and a cautious consumer, while Nike clears aged Jordan inventory and shrinks its China wholesale business. Online sales and Converse also fell sharply, so it's not just a China story. Next checkpoint: the November investor day. Is the worst over for Nike stock?

Bitunix Official

Open In TikTok:

Region: AE

Sunday 04 October 2026 09:52:03 GMT