@kenzie_creates: Nike Liverpool 110s are an excellent example of consumer-led marketing. The Air Max 95 has had a cultural connection with Liverpool for years, so rather than creating a completely new idea, Nike has tapped into an existing behaviour, language and identity. This is what happens when brands actually listen to their consumers. Marketing lesson: watch what people are already doing before you decide what you want them to do. #MarketingTok #MarketingStrategy #ConsumerLedMarketing #Nike #NikeAirMax95