@pin4o_ads: Toyota spent decades proving how tough the Hilux is. Now they’re advertising it by doing the opposite. Three details that didn’t make the video: * The campaign launched across Europe alongside the new generation Hilux, including the model’s first fully electric version.* * Toyota created eight different scenarios for the campaign, covering work, everyday life and more extreme use cases to speak to different types of Hilux owners through the same idea.* * The campaign even got a follow-up built around the Hilux “Terms & Conditions”. * A Toyota lawyer tries to read them alongside professional racing driver Seth Quintero, extending the joke that this truck apparently needs its own warning label. The main 60-second film was even released in UK cinemas. #Toyota #Hilux #Advertising #CreativeAdvertising #Marketing

komkommer :

"the truck will survive, you might not"

Conji :

our 2026 hilux went through a ash fall in the Philippines at night and it survived with us only replacing the filters, so yes this guy and Toyota aint capping.

Pfano Pat :

Im most definitely sure Toyota is saying none of what you are saying

Mick :

Its a ute 😭 not a truck

real_audi r8_official🚘 :

the tundra survived the wildfire and toyota probably forgot about it

Xander :

take it easy? they tryna skimp on materials now???

moly :

saw a mf stormchasing in it

Nicky Misquitta :

I saw this Hilux made for the arctic. Absolutely insane

'_' :

im a responsible user

TCM :

Made in Japan hilux.. made in US hilux are low quality

27_dayanaa :

soa :

whistln diesel test

Arthur Leclerc :

oh how the mighty have fallen. if we don't test it how will we know the quality hasn't fallen off

fill :

becuse they alredy proved it😭

01000111 :

Isuzu is better 😂

Teh O penggg🛵 :

just swap the engine with a hilux vigo engine

yuuda :

"You find that the engineers gave your engine a generous safety margine"

Phonzo :

Post your Toyota under my comment. Here’s mine, she’s chasing 300,000miles on original transmission and power train. She’s a 2000 Toyota 4runner limited 4x4.

𝓼𝓪𝓻𝓾🇮🇩☑️ :

￴ ￴ ￴ ￴￴nakivv ￴￴ ￴ ￴ ￴ ￴ ￴ :

ppl will test it

real_mansa_musa :

or maybe they lost confidence in the durability so they are cautioning people because its not the same, it wornt survive

Chill_dude.911_for real dawg :

Toyota can't outperform Ford

muarlay :

I wish we can abolish the EPA and the NHTSA

PrAnAyA_Nep🕉️💯🚭🇳🇵 :

Give it to whistlin diesel to prove it

_ :

they're telling the customers to take it easy because they made the new Hilux shitier😂