@olly.rosewell: Most SaaS founders track way too much. Early on it's just 3 numbers: MRR, churn and activation. Put them in one spreadsheet, check it once a week, and whichever one dips is your focus. - MRR: money in each month - Churn: who cancels - Activation: first real result - One spreadsheet, once a week - Ignore vanity numbers #saas #startup #software #entrepreneur #buildinpublic