@eugbrandstrat: What even is a "distinctive asset"? Today: attention creation vs. attention appropriation - how we can broaden our understanding of distinctive brand assets to convert attention into recognition. Building a brand in the Post-Social Era? Check out my course, The New Fundamentals of Brand - link in bio to enrol #brandstrategy #marketing #marketingstrategy #communicationsstrategy
I feel like creators like this run into the issue where, if you’re selling insights, the social media format requires so much content eventually you run out of insights
2026-10-06 15:14:42
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Laura Smith @ ICS-digital :
I’ve been talking a lot this year about distinctiveness and how brands can use the concept in their search strategies. I love this social angle! If you’d ever be interested in chatting about this more, let me know? I’d love to have you as a guest on our agency podcast
2026-10-06 11:01:10
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:
ur awesome sauce
2026-10-06 07:38:39
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Chrisメ𝟶 :
too early ?
2026-10-06 01:05:06
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gingersaffa :
Suppprting small creators 😅. I would argue that to reach the level where distinctive assets are required, theres a lot of table stakes to be done first. Red Bull had to do alot to be accepted in F2 for an example then they became distinctive. As you said the the channel determined it
2026-10-06 01:08:40
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Chrisメ𝟶 :
you are the real Mad Men
2026-10-06 01:06:47
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Marcos Angelides :
You can’t be distinct without being different you can’t be different without being distinct
2026-10-06 13:06:30
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