@yuliaxgon: The music industry used to have a full system for making artists famous. A&R, radio promotion, publicists, MTV, marketing, and distribution all worked together to push the same artist. Then the internet broke that system apart, and TikTok’s For You Page made it possible for unknown artists to reach millions of people without going through the old gatekeepers. Now labels, PR teams, marketers, and social media people are trying to recreate that power inside the algorithm. They pay creators to use songs, boost artists’ videos, get bigger artists to comment, seed lyrics through accounts that normally post completely different content, and build fan pages around new artists. The campaign eventually ends, and that is the problem. Artists need a year-round content strategy that shows their process and gives people something to watch between releases. The gatekeeping era is dead. #industryplant #musicindustry #musicindustrysecrets #artistsoftiktok

Yulia G

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Wednesday 07 October 2026 04:23:51 GMT