@elainedeethelabel: POV: you’re a tiny fashion label and somehow you’re also the model 😂 There’s actually a reason I’m always modelling my own clothes… I’m designing, working with my makers, managing production, packing orders AND creating the content. When you’re making small runs and releasing one style at a time, a full photoshoot with photographer, hair and makeup for every release just doesn’t make sense. So… hi. It’s me again. 😂 The very real behind-the-scenes of running a tiny fashion label in Melbourne 🤍 #SmallBusiness #slowfashion #australianmade #melbournefashion #fashiondesigner

Elaine Dee

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Region: AU

Wednesday 07 October 2026 10:14:18 GMT