@m.okechukwu.esq: For more than 30 years, Taco John's held a federal trademark registration for "Taco Tuesday," everywhere except New Jersey, where a local bar had it first. In 2019, LeBron James applied to register it, and the USPTO refused: a commonplace expression, not a brand. In 2023, Taco Bell petitioned to cancel, and Taco John's surrendered its registration. Words everyone already uses can't point to one business. Choose a name only you would say. Talk to Chuke at ELNLaw.com. #TrademarksWithChuke #chuke #TacoTuesday #Branding #Trademark

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