@eugbrandstrat: The "Little Treat Economy" is our entire cultural condition. We buy a daily matcha instead of saving for a house we can never afford. But our politicians are also running the same logic at scale, avoiding hard decisions on welfare and affordable housing that nearly guarantee a bleak future. South Korea has been living in their own "f*ck-it expense" economy for a decade, showing us what the future of society looks like without an organised labour movement: substantially declining living standards and plummeting birth rates. The matcha stays the most rational option until the future is worth saving for. #littletreatculture #brandstrategy #marketingstrategy #marketing

Eugene Healey | Brand/Culture

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Region: AU

Thursday 08 October 2026 01:00:05 GMT