@umbertogianninihair: Umberto Giannini presents: Know Your Curls. 🌀💖 There’s a lot of noise when it comes to curls. What counts as curly. What you should use. How you should style it. What you’re doing “wrong”. But after 25+ years, we know one thing for sure: no two curls are the same. It’s time we stopped trying to ‘fix’ our curls and started understanding them instead. Your curl type.  Your technique.  Your routine. Because knowing your curls isn't about following more rules. It's about finding what works for you. What it needs. What it loves. What makes you feel most like you. To every wave, curl and coil still figuring it out, this one's for you. 💖 Now available at Ulta.com, Amazon and Umbertogiannini.com. Director: Ben Harris @benharris.mp4 Writer: Evie Stylianou @evie_stylianou #UmbertoGiannini #KnowYourCurls #CurlJelly