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Andrea Ashley
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Thursday 08 October 2026 16:18:18 GMT
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It started with one report card, one kid, and one milkshake. In 2023, Wail Alselwi — known to his Staten Island neighborhood, and now to millions online, as
It started with one report card, one kid, and one milkshake. In 2023, Wail Alselwi — known to his Staten Island neighborhood, and now to millions online, as "Island Ock" — made a simple bet with a 12-year-old named Zameir Davis. If Zameir brought in good grades, he could pick anything he wanted from the store. He earned it. Alselwi filmed the moment. It went viral. What began as a one-time bet turned into "Grades for Grabs," a standing program at Zack's Finest Deli & Grocery in Port Richmond, where kids now bring in report cards year-round. Students with strong grades can walk out with up to $100 in cash, along with snacks and school supplies. "Now it's a big movement," Alselwi said. "Now thousands of kids come into Zack's Finest Deli to show me their report card." Alselwi's own story adds weight to the gesture. Born in Yemen, he later ran a deli in the Bronx that closed during the pandemic before he partnered with family to open Zack's Finest. He's said he launched "Grades for Grabs" during a genuinely difficult period in his own life. "At a time in my life, I was really down," he said. "My brother motivated me to get back up." The program outgrew Staten Island fast. Families now travel from across the country, and even from Canada, just to take part. When Alselwi started giving away school supplies too, he asked his TikTok followers for help and received thousands of donated boxes, which he distributed to students and teachers throughout the borough. He launched a GoFundMe to sustain the effort, which has since raised more than $550,000. "Many kids lack encouragement," Alselwi wrote on the fundraiser, "and sometimes, all it takes is a small incentive to boost their confidence and push them toward greatness." His goal now stretches well past one deli counter. He's said he hopes to bring "Grades for Grabs" to "every city in the United States" — proof, if it works, that one bodega owner's bet with a 12-year-old could end up reshaping how an entire generation of kids thinks about their own hard work.

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