@nickthrowsafit: Today’s small brand is building the best quality workwear money can buy. @heatstrapsusa started as an invention for firefighters, but expanded to solve a crisis plaguing modern workwear. #fashionhistory #smallbrandsdoingcoolthings #shopsmall #madeinusa #workwear

Nick
Nick
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Region: US
Thursday 08 October 2026 18:01:01 GMT
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9slayer7
9slayer7 :
he's wearing a $400 dollar hoodie. the jacket he showed is $879. the bag is $450-550. yeah shit doesnt last anymore, but also back then you didnt pay nearly a house payment or car payment for a jacket. make it well and make it affordable.
2026-10-09 01:52:10
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freedom_fab
Thereal_Ramsey03 :
Love their products. I just can’t afford a $250 shirt or $600 jackets and bags.
2026-10-09 11:26:03
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nctumbleweed68
Coleen ❌ ‘68 :
I ordered the Heat Straps.
2026-10-09 02:46:32
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oozcann.01
oozcann.01 :
1000€ for one deck jacket is stupidly expensive
2026-10-09 11:35:36
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trigga_citygoon
Gee :
These comments prove exactly why companies sell us things from the bottom of the barrel . If you don’t want to spend 500$ on something that will last your entire life then don’t complain that you’re spending 100$ every year in replacements.
2026-10-08 19:27:30
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stevemck125
stevemck12 :
Workwear with a lifetime warranty is practically unheard of. Wow
2026-10-08 18:16:39
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phillyphlips
phillyphlips :
599.99 not a crazy price for a lifetime jacket.
2026-10-08 19:58:40
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maddie.frank06
maddie.frank06 :
I get that it’s worth $500 to by something for life. It took my blue collar father 3 years before we weren’t living paycheck to paycheck. Seeing that price tag can be so disheartening when you’d rather spend it on diapers and formula. :/
2026-10-08 21:31:39
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michaellemus917
Michael :
I know they're listening to my thoughts now because yesterday in my car, I said I wish I could find some source that would give me a list of small brands that are exceptional quality products.I never know where to Google them.And then this guy pops up
2026-10-09 11:35:34
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steam_not_stem08
steam_not_stem :
I love this series but I always wish you said whether the brand had women's wear. as a woman in engineering, I'm always looking for quality workwear but aside from outerwear, I would need different cuts to fit me well w/o significant tailoring
2026-10-08 19:36:54
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nomaybeposibly
MaybeNoYes :
people have lost the plot on what things are meant to cost, like yes a high quality jacket with wool or leather or canvas that is made ethically by a small company without the help of sweatshop labour with a LIFETIME guarantee is going to be expensive, most of these jackets are like a weeks wages for allot of people but that is what prefast fashion clothing was, it's an investment in never buying another jacket and only getting one jacket because u don't need 10 at a time if u own 7 different $80 jackets you could've had one of these instead
2026-10-09 02:03:48
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user103827496
Andrew :
“Welcome back to small brands doing cool things”
2026-10-08 18:14:02
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sunnyshel3
sunnyshel3🔮 :
Problem is the prices are not reflective of the blue collar income of the United States. It’s wildly expensive for an average union guy.
2026-10-08 19:12:48
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hundevtom
Hunter :
I love the idea, and I figured it would come with a steep price tag. It’s definitely an investment😅
2026-10-09 11:11:07
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toolies01
toolies01 :
i wish i could afford them
2026-10-09 10:57:43
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gch1392
Geoff Havranek :
I totally understand all the hate on the prices, but at the same time, the race to the bottom is what's gotten us to the space of fact fashion thats trash, that ends up as landfill waste at the end of the season, and with companies like Amazon that sell low quality everything. I'm not saying everyone should be spending 500$ on a pair of boots, but I am saying we need a massive realignment of how we think about quality and what things should actually cost.
2026-10-08 20:25:03
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hamlet3653
Hamlet :
It's supposed to be for working people but one of the jackets you got on is 999$
2026-10-08 19:33:11
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dangergeezer
Danny boy :
Worstead is pronounced 'wurstead'
2026-10-09 06:15:04
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jkbrnty8
jake :
This might be my favorite small brand so far. That stuff looks like amazing quality
2026-10-08 18:11:29
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yowhereries
Yowhereries :
Yeah I just don’t got 900$ for a work jacket it’s definitely cool I wish I could but dang man cool stuff tho!!
2026-10-08 18:58:32
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da.pnssy.slaya
da pnssy slaya :
must be out yall damn minds $250 for a linen shirt.
2026-10-08 19:39:59
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wthelldiver
wthelldiver :
Their prices are insane
2026-10-08 19:16:38
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mini_moriarty
Moriarty :
They’re like 500$ minimum
2026-10-08 18:53:26
149
jay151744
Jay :
I respect the crap out of the company and their work but boy.. up to $1000 for a denim coat. Or $250 for a simple button-up short sleeve. That’s also tough.
2026-10-08 20:54:55
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unknownidiot060
unknownidiot :
What a way to avoid mentioning it’s like hundred of dollars 😭
2026-10-08 19:17:02
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