@answer.every.lead: Sales conversations with fewer moving parts 🧱 A lot of sales conversations try to win every argument at once: price, timing, trust, the lot. In this clip I talk about why that usually works against you. People will only believe a certain number of new things in one sitting, so every extra claim is another chance to lose them. The alternative is finding the one belief that, once it lands, makes the other objections easy to deal with. It's a simpler sales process, and in my experience a calmer one for the owner running it. In your business, what is the one belief a customer has to hold before everything else gets easy? #salesprocess #businessstrategy #leadership #servicebusiness

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Saturday 10 October 2026 21:00:00 GMT