@whatsgoodmiami: A founder told me last month he does not have time for this. He is right. He also has no other option. Both true. That is what makes it hurt. I know the position because I am in it. Three businesses. Four kids. A newborn. Parents in their eighties. And I still do this every single day. Not because I have more time than you. I do not. Because I found out what happens when I stop. Here is the picture that made it obvious. A company with fifty thousand followers on a brand account and a founder nobody can name. Right next to a competitor with the opposite setup. One founder. One face. A fraction of the followers. Guess which one people talk about. Guess which one gets the call. Guess which one has more money in his pocket. There is a way through this. That is what next week is.