@based: Here ⬇️ • Using harsh shampoos? Some sulfate shampoos can strip your natural oils → which can leave hair feeling dry and frizzy • Washing too often? Washing daily can make it harder for your scalp to stay balanced Try 2–4x/week with a gentle shampoo like BASED • Skipping conditioner? Shampoo cleans, conditioner helps restore softness Without it, hair can feel rough and harder to manage • Not using a leave-in? A leave-in can help keep hair hydrated Especially helpful if you have wavy or curly hair • Applying it wrong? Work it through mid-lengths and ends on damp hair Go light at the roots to help keep your volume • Using too much heat? Hair is more fragile when it's wet Blow drying on high heat can lead to dryness and breakage Gently pat dry with a towel (don't rub), then use low to medium heat Small changes → softer, more manageable hair with less frizz Your hair will thank you #BASED More tips on our page.