@build_in_public: Putting this one out for the people who say their setup, their equipment, their script, their whatever “has to be perfect” and that’s why they’ll start “tomorrow.” If you don’t say this then you probably have a friend who says this. Start now and remove as much friction as you can to making authentic content. Me:  You gotta remove as much friction as you can to making content. You're shooting with a camera when you should be shooting on your phone. Friend: Even if my phone is old? Me: Yeah, definitely. Actually, I'm seeing huge creators, creators with millions of followers, shooting content that is lower in quality because it looks more authentic. Friend: I wanted something that still will look quality, you know? Me: Quality doesn't always do well. Authenticity always does well. Content that does not look like it is shot on a new iPhone with the best camera, I'm seeing that pop. I'm telling you, you think that your phone is too garbage to shoot on. Friend: My phone only has two cameras. Me: It's great. It's perfect. Shoot with it. Shoot with what you have. You gotta remove as much friction as you can to making content. #contentcreation #socialmediamarketing #instagrammarketing #tiktokmarketing

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Friday 09 October 2026 00:41:12 GMT