@davidthesalesangel: Are you overcomplicating the sales process that you have? So, question: Recommend Y outcome check. So, let's give it as an example. Hey, Job. Well, before I recommend anything, I want to make sure we understand your situation properly. Let me just make sure I've got this right. Let's go for an example. You're currently generating 150 inquiries a month. You're converting really only about 70 into appointments, but 10 only 10 are getting to sales. You said the biggest frustration is that you're investing into this marketing, but you're not seeing enough revenue from the marketing, from the other opportunities that you've already got, and ideally you've know that you could get more consistency in your conversions in an ideal world without having to increase the marketing spend. Are you overcomplicating the sales process that you have? So, question: Recommend outcome check. So, let's give it as an example. Hey, Job. Well, before I recommend anything, I want to make sure we understand your situation properly. Let me just make sure I've got this right. Let's go for an example. You're currently generating 150 inquiries a month. You're converting really only about 70 into appointments, but 10 only 10 are getting to sales. You said the biggest frustration is that you're investing into this marketing, but you're not seeing enough revenue from the marketing, from the other opportunities that you've already got, and ideally you've know that you could get more consistency in your conversions in an ideal world without having to increase the marketing spend. Have I understood that correctly? Great. And if they're no, don't move forward. But if they're like yes, okay, give a recommendation now. Based on that, here's what I would recommend: you pause, you start explaining your recommendations in one or two sentences. Hey John, listen, I wouldn't start spending more money on generating leads. I'd actually start understanding why so many of these existing opportunities aren't becoming customers. Because if you've got a 10% conversion rate, you've got a 90% loss rate. Let me ask you a question: What do you think the highest in your industry is converting us? They give you a reply. You find the gap. You find the void. Then you can explain into your why. Remember, recommendation without why is opinion. Recommendation with why is reason advice. This then connects to step four. Connect out to that desired outcome. Remember, you're not selling the process for the sake of the process. You're explaining how it's going to get better. Prime example. You said that the real goal here was to make revenue more predictable, so you could confidently build the team. team. That's what I want us to work tomoHave I understood that correctly? Great. And if they're no, don't move forward. But if they're like yes, okay, give a recommendation now. Based on that, here's what I would recommend: you pause, you start explaining your recommendations in one or two sentences. Hey John, listen, I wouldn't start spending more money on generating leads. I'd actually start understanding why so many of these existing opportunities aren't becoming customers. Because if you've got a 10% conversion rate, you've got a 90% loss rate. Let me ask you a question: What do you think the highest in your industry is converting us? They give you a reply. You find the gap. You find the void. Then you can explain into your why. Remember, recommendation without why is opinion. Recommendation with why is reason advice. This then connects to step four. Connect out to that desired outcome. Remember, you're not selling the process for the sake of the process. You're explaining how it's going to get better. Prime example. You said that the real goal here was to make revenue more predictable, so you could confidently build the team. team. That's what I want us to work tomorrow. How does that recommendation fit with what you're hoping to achieve? Now we've checked that understanding.

David l Sales + Business Coach

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Friday 09 October 2026 05:31:19 GMT