@twoparentsandapod: The "Gen Z doesn't drink" narrative is EVERYWHERE right now... But here's a theory worth sitting with: the drop-off is primarily driven by the Gen Z cohort who were in COLLEGE during COVID. The younger Gen Z (who were in high school during COVID)?? Drinking at nearly normal rates. Does this theory hold?? 👇 #twoparentsandapod #genz #drinking #culture #trends

user2864565620801 :

Look also at the demographics of Gen Z in high earning jobs that would traditionally drink a lot. Finance, law, even medicine. Many are from non drinking cultures or cultures that do not metabolise alcohol well. A lot of the young ones with ADHD or anxiety have also realised that alcohol worsens the problem. Working from home also minimises the opportunity for social drinking and cost has increased since covid. There are many factors. Don’t forget that outside the US drinking is legal from 18, but we see the same reduction in drinking.