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Friday 09 October 2026 23:01:55 GMT
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Psychology says people don't buy products. They buy the feeling of being on the inside. It's called in-group psychology 🧠 Let me explain... Think about the last time you got into something before everyone else did. A band. A restaurant. A little brand nobody had heard of yet. It felt good, right? That’s because your brain wants to belong to a group. But it wants that group to feel special, not obvious. Take Supreme for example. Supreme didn't just sell skate clothes. They sold the feeling of being one of the few people who got on the inside. What did this look like? Limited drops. No explanations. If you knew, you knew. That's how a plain box-logo t-shirt ends up being resold for hundreds more than it’s original price. And so the lesson is this… Most brands try to sell to everyone. But the best cult branding do the exact opposite. It sells the feeling of being one of the special few. And build an in-group people are proud to belong to 😈 #branding #cultbranding #brandstrategy #brandpsychology #howtobuildacultbrand
Psychology says people don't buy products. They buy the feeling of being on the inside. It's called in-group psychology 🧠 Let me explain... Think about the last time you got into something before everyone else did. A band. A restaurant. A little brand nobody had heard of yet. It felt good, right? That’s because your brain wants to belong to a group. But it wants that group to feel special, not obvious. Take Supreme for example. Supreme didn't just sell skate clothes. They sold the feeling of being one of the few people who got on the inside. What did this look like? Limited drops. No explanations. If you knew, you knew. That's how a plain box-logo t-shirt ends up being resold for hundreds more than it’s original price. And so the lesson is this… Most brands try to sell to everyone. But the best cult branding do the exact opposite. It sells the feeling of being one of the special few. And build an in-group people are proud to belong to 😈 #branding #cultbranding #brandstrategy #brandpsychology #howtobuildacultbrand

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