@grammys: Watch @Bad Bunny win his first-ever Latin Grammy Award, taking home Best Urban Music Album for X 100PRE at the 2019 @Latin GRAMMYs. Released in December 2018, Bad Bunny’s debut album blended reggaeton, Latin trap, rock, and rap, marking a major milestone in his career. After winning, he used his acceptance speech to champion reggaeton and encourage artists to prioritize creativity and sincerity over views and metrics: “Let’s bring back creativity and sincerity.” For Hispanic Heritage Month, we’re looking back at this moment from an artist who has since won Best Urban Music Album four times, most recently in 2025 for DeBÍ TiRAR MáS FOToS.