@tiktokshopwithalycia: And before anyone twists my words, this is NOT me speaking against verticalization. I absolutely believe verticalizing can be beneficial, especially in fashion and certain other categories. But the entire purpose of my page is to help creators understand what’s working, WHY it’s working, and how to make strategic decisions for themselves. Somewhere along the way, people became convinced that if they don’t verticalize, they won’t be successful. And that’s simply not true. You can verticalize and be incredibly successful. You can also NOT verticalize and be incredibly successful. There is more than one way to build a successful business. The goal isn’t to blindly follow a strategy. It’s to understand the strategy well enough to decide whether it makes sense for YOU.