@byellyatherton: The biggest mistake? Jumping straight into the product without thinking about who's watching. Different customers buy the same product for different reasons. Understand their problems, what matters to them and what will make them stop scrolling. After 15+ years in marketing, I know that understanding your audience should always come first. Your script will be stronger for it. Save this for your next UGC project and follow for more content tips! #UGCTips #UGCCreator #UGCStrategy #ContentCreator #ContentMarketing