Everyone talks about 10% nano-hydroxyapatite like it’s the gold standard. But that number comes from studies using bovine teeth—not human clinical trials. 🐄 We use 5% because it’s enough to be effective without adding more than necessary. And we tested the actual NOBS formula—not just the raw ingredient—against a leading fluoride toothpaste. The result? NOBS showed equal performance in the study’s microbial model. Featuring @thenobsdentist #ToothpasteTablets #OralHealth #DentalCare #Teeth #NanoHydroxyapatite #CleanBeauty - @nobsroutines