@throwbackyoutubevideos: City Harvest – Subway Apples is a 2009 public service announcement created for City Harvest, a New York-based organization that collects surplus food and distributes it free of charge to organizations that help people facing hunger In the commercial, a young woman is standing on a subway platform when a train arrives. However, instead of passengers, the train cars are filled with green apples. When the doors open, hundreds of thousands of apples spill onto the platform. A voice announces the amount of food wasted in the city every day while many people go hungry, encouraging viewers to help City Harvest fight food waste The ad was produced by the agency Draftfcb New York, with visual effects developed by The Mill NY. The production used computer-generated imagery (CGI) to create the apples and was filmed in a single take using an iPhone. The visual effects were directed by Angus Kneale and Yann Mabille #newyork #apples #cgi #public #service