@byellyatherton: If your UGC video is basically reading the product description out loud… we have a problem. Features tell me what the product has. Benefits tell me why I should care. "500ml bottle" is a feature. "I finally know how much water I've actually drunk today" is a benefit. One describes the product. The other describes my life with the product. And that's what good UGC should do. Don't just ask: What does this product do? Ask: What does this product do for the person watching? #UGC #UGCTips #UGCCreator #UGCContent #ContentMarketing

ByEllyAtherton

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Tuesday 13 October 2026 08:15:44 GMT