@sportsledgerhq: Kobe put his own money behind BODYARMOR. ESPN reported roughly $6 million invested over time. He also helped shape the brand’s creative, marketing and partnerships. In 2021, Coca-Cola paid $5.6 billion for the remaining 85% of the company. Contemporaneous reporting put the expected proceeds for Kobe’s estate at roughly $400 million. He owned a piece of the brand he helped build. Follow The Sports Ledger for the money behind the game. Photos: Keith Allison, CC BY-SA 2.0, cropped and styled; Pete Souza, archival 2015 portrait. https://creativecommons.org/licenses/by-sa/2.0/

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Tuesday 13 October 2026 16:43:31 GMT