@adweek: Heard someone was talking about women in the gym... @Gymshark has tapped @Megan Thee Stallion as its first-ever celebrity ambassador in a multi-year partnership. The launch campaign, shot by Jack Bridgland, brings Megan’s “Hot Girl Coach” persona into the world of fitness, drawing on her own training philosophy and a routine that mixes Pilates, HIIT, and weight training. “I’m a big believer that working out has a powerful impact on your physical and mental health and it’s just one of the best forms of self-love and building confidence," said Megan Thee Stallion. "We all approach fitness differently, so I just want to encourage everyone to find the best routine that works for them, show up consistently and take on the gym with confidence.” The campaign will appear across Gymshark's paid and owned channels, retail touchpoints, and out-of-home, with a dedicated online and in-store shopping experience. @Gymshark Women #megantheestallion #theestallion #gym #Fitness

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Tuesday 13 October 2026 18:21:28 GMT