@garyvee: Every modern agency partner of a major brand needs to be focused on output. You cannot be paid just for thinking; you have to produce. To thrive, you need a full production mindset: 1. Shift from pure ideation to becoming a production-first partner that handles creative, media, and strategy. 2. Focus on high-volume content creation—having dedicated teams creating content constantly. 3. Scale smart by putting paid media budget only behind the pieces that perform organically. When you transition from an agency that just comes up with ideas to a engine that continuously makes, tests, and scales real output, you will fundamentally see your business change.