@byellyatherton: Good UGC shouldn't feel like someone has handed you a press release and told you to smile. It should sound like a real person talking to another real person. That doesn't mean making things up. It means: Use natural language. Talk like you actually talk. Leave some personality in. Don't be afraid to say what you didn't like. And don't make every product sound like the best thing you've ever bought. Trust is the product of authenticity. And that's exactly what makes UGC valuable. #UGC #AuthenticUGC #UGCCreator #UGCTips #ContentCreator