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Wednesday 14 October 2026 14:20:38 GMT
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In June I almost canceled my first AI 101 session at SHACK15 because I was sure nobody would show up. Ten people signed up. I taught it anyway, and then I came back the next Wednesday, and the one after that. Fifteen sessions later, 478 people have claimed seats in the room and online. Every session since July has sold out, and 58 people have sat on waitlists. The room has been full of founders, attorneys, coaches, marketers, and people who had never paid for an AI tool before that night, and every one of them left having built something real. Some nights the demo broke live in front of everyone, and I taught through it with the seams showing, because watching something fail and get fixed is how people actually learn to build. Tomorrow I start a residency at SHACK15 as the launch resident for The Inside Track, their new member-led AI series. Through December 16 I am teaching nine new builds for non-technical professionals: Oct 14: Google AI 101, Power Up with Gemini Oct 21: AI Outreach That Does Not Read Like AI Oct 28: Build Your AI CRM Nov 4: Build the Tool You Keep Asking Someone Else to Build Nov 11: Your AI Research Desk Nov 18: The One-Person AI Media Setup Dec 2: Turn Your Spreadsheets into Decisions Dec 9: The AI Customer Desk That Grows Your Business Dec 16: The AI Stack That Survived 2026 We meet Wednesdays at 6pm in person, each room holds about 12 people, and you do not need a technical background. If you have been meaning to come, send me a DM and I will send you the link. I teach non-technical founders and professionals to build with AI through Build with AI Club.
In June I almost canceled my first AI 101 session at SHACK15 because I was sure nobody would show up. Ten people signed up. I taught it anyway, and then I came back the next Wednesday, and the one after that. Fifteen sessions later, 478 people have claimed seats in the room and online. Every session since July has sold out, and 58 people have sat on waitlists. The room has been full of founders, attorneys, coaches, marketers, and people who had never paid for an AI tool before that night, and every one of them left having built something real. Some nights the demo broke live in front of everyone, and I taught through it with the seams showing, because watching something fail and get fixed is how people actually learn to build. Tomorrow I start a residency at SHACK15 as the launch resident for The Inside Track, their new member-led AI series. Through December 16 I am teaching nine new builds for non-technical professionals: Oct 14: Google AI 101, Power Up with Gemini Oct 21: AI Outreach That Does Not Read Like AI Oct 28: Build Your AI CRM Nov 4: Build the Tool You Keep Asking Someone Else to Build Nov 11: Your AI Research Desk Nov 18: The One-Person AI Media Setup Dec 2: Turn Your Spreadsheets into Decisions Dec 9: The AI Customer Desk That Grows Your Business Dec 16: The AI Stack That Survived 2026 We meet Wednesdays at 6pm in person, each room holds about 12 people, and you do not need a technical background. If you have been meaning to come, send me a DM and I will send you the link. I teach non-technical founders and professionals to build with AI through Build with AI Club.

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