@redditforbusiness: A love letter from your mind. 💌 For the @love_yourmind campaign, the @adcouncil Huntsman Mental Health Foundation, and Reddit's KarmaLab created an interactive, lava lamp-inspired ad that adapted resources based on how users were feeling. The impact? 📈 800% higher engaged session rate 📈 37x higher content click rate 📈 +1.3 pt lift in ad awareness Head to our website to watch the full interview with Ad Council’s DJ Perera and Reddit’s Susan Billingsley.

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Wednesday 14 October 2026 16:34:12 GMT