I was simply a new mum with a baby struggling with reflux and colic, desperately trying to understand what he needed. Was he hungry? Overtired? Uncomfortable? Why was he waking again? I found myself constantly calculating wake windows, tracking feeds and searching for patterns. And I kept thinking… surely there must be an easier way? That’s how OBubba began. 🌙 Not in a boardroom. Not as a business idea. But from one mum wanting to make life a little easier for herself and other parents. ✨ Less guessing. More understanding. More cuddles. What’s one thing you wish you’d known before becoming a parent? 💙👇 #OBubba #BabySleep #IndependentSleep #BabySleepTips #GentleSleep - @obubba_app