@whybrands.do.that: That little Allen key is part of the business model. Flat packs save space, and customer assembly can help keep costs down. The trade-off is your time. Paid assembly is available in many U.S. metro areas—check your location. Build it yourself or pay for assembly? Scenes are AI-generated illustrations; facts are sourced from IKEA. #IKEA #WhyBrandsDoThat #BusinessExplained #FlatPack #BrandStrategy

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Saturday 17 October 2026 01:00:00 GMT