@officialmatsimmons: Most businesses don't have a lead problem. They have a follow-up problem. You pay to get the lead. You have one good conversation. Then you disappear. And they buy from whoever stayed in front of them. The fix: → Decide your follow-up before you need it → Add value every touch. No "just checking in." → Automate the reminders, personalize the conversations → Silence isn't a no. It's "not right now." The money isn't in more leads. It's in finishing what you started.