American Eagle and Smiley released sweatpants and sweatshirts featuring the phrase “Smile More,” which Roman Atwood’s brand has used for years. Smile More is now suing them for alleged trademark infringement. Roman claims that multiple (cease-and-desist) letters were sent before the lawsuit, in the bio of his latest video.
2026-10-16 23:50:57
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Brev :
I always wondered when he was gonna sue them
2026-10-17 00:32:29
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its.raulm :
Amazon next. They have smile more on some of their logos and ads
2026-10-17 04:52:34
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CEO Travis Retro Tide Labs :
Yeah if he didn’t trade mark the brand and it’s been legit this long since now then we will make American eagle close down
2026-10-17 01:30:45
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dmarcek :
They're gonna lose this lawsuit by a landslide, defense is going to bring up the fact that the term "smile more" has been around since at least the 70s when practically every hippy had a shirt with a smiley face on it and some of them had the term "smile more" on them. Roman Atwood is acting like he coined the phrase. Pretty positive AE and Smiley didn't even know who he was before they made that apparel line. It's not like it's some profound phrase that takes more than 2 brain cells to think of, maybe if they used that smiley swoosh Roman uses in his branding under the smile more wording. Or if the font was the same, But they used a regular smiley face and the font is not the same.
2026-10-17 06:37:08
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bk_0032 :
Raptor r…
2026-10-16 23:40:27
47
Sebastian :
I beg your parden
2026-10-17 00:21:25
9
Jair Zuniga :
Objective:keep going !
2026-10-17 06:25:01
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NIK💥 :
Hopefully American eagle wins the ego on the phrase smile more like it’s a unique brand or name it’s a common phrase for several years and they made better merch using it
2026-10-17 05:17:14
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The_ disappointment :
He’s a trumpy idccccccc
2026-10-17 01:18:42
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sp00kyghostxx :
Walmart had a smiley face before you should they just sue you then? You don’t own smiling big dawg
2026-10-17 05:38:23
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justjan111 :
its crazy how he looks so much older
2026-10-17 01:01:02
1
SaintFloyd :
how old is this
2026-10-17 04:49:32
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staticjoeyz :
Damn I was going down the rabbit hole he supports trump….
2026-10-17 04:59:51
3
Cameron 🇺🇸 :
Get the ridgeline! 🤣
2026-10-17 00:05:00
1
John Small son :
😂😂😂
2026-10-16 23:30:20
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Kevin B ❌ :
😂😂😂
2026-10-17 00:44:48
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PHILTH :
trump can pardon his white ahh
2026-10-17 05:19:19
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