We appreciate her support but would agree with you that small creators absolutely have such an important place in any brand, but especially our small business 💕 that’s why we have always just focused on creators who love us first :)
2026-10-17 00:22:49
770
shelly❁ :
Never once in my life have I watched a big influencer’s clearly paid collab and said “ohh I need that” but every damn dayyy when I see a regular girlie have something cute I want it immediately
2026-10-17 00:49:30
502
Krystelle Lee :
As a brand owner the bigger influencers are less likely to help you or your brand bsffr
2026-10-16 22:49:46
262
laney darling :
As a former creator agent/manager and business owner, she’s right hahaha if you want customers, I’d highly suggest micro & macro influencers! And check their audience to make sure your their audience is your target potential customers! 🫶🏻🫶🏻🫶🏻
2026-10-17 01:03:07
17
Lola ♡ | Beauty Creator :
I saw this too?! I was like what… is she talking about
2026-10-17 01:06:24
137
Tiff Talks San Diego ✨ :
So I think this is a very elder millenial take. She’s from the old school influencer realm before the internet was really leveraged
2026-10-17 03:46:11
51
sophiagrace3224 :
I believe smaller influencers reviews they are more transparent
2026-10-17 00:13:46
108
V123 :
Jwow is wrong for this… I higher micro influencers 200-800k followers before dlist celebrities all the time.
2026-10-17 15:38:34
76
MySweetAlibiShop :
I'm a tiktokshop seller who offers free samples... People with a high following typically do the bare minimum or nothing at all. I usually don't approve their requests any more
2026-10-17 01:10:32
21
colourmecarly :
Micro influencers are more authentic and will have better conversion to sale. It's better for brands to invest in 100 micro influencers than a few mega influencers
2026-10-17 11:09:32
37
Tess H🍒lliday :
If I’m honest: Micro influencers are doing more than people like me who have millions. They are new, fresh & really creative.
2026-10-18 22:36:02
3
clairepollution :
I barely trust any advice I get on TT anymore lol but if someone has a million plus followers I ESPECIALLY don’t trust what they say hahha
2026-10-17 14:09:20
30
lizmanifesting :
i’m more likely to be influenced by a smaller creator than a bigger one
2026-10-17 02:18:38
26
TPell :
Honestly I don’t pay attention to products that celebs plug on instagram. I’m more likely to purchase something a normal girl uses. I hate the concept of gifting to rich celebs.
2026-10-17 04:09:32
17
Jocelyn | Beauty 30+ :
I just went down a rabbit hole.. circling back to let you know it’s your fault 😂
2026-10-17 02:29:38
6
Nikole| GuiltFree Makeup Lover :
Wow. People never fail to disappoint.
2026-10-16 22:52:25
22
Kenya Treasure :
Purchased my first Hourglass palette because of you. I never thought it was for my skin tone. Your take on the pallet sold me. Purchased my 2nd this year❤️
2026-10-16 23:17:05
7
Dommy and Laur :
EXACTLY
2026-10-19 01:15:39
1
Tiffany | Lifestyle Creator 🎀 :
As someone who’s worked in social media marketing we actually liked working with smaller creators more! We got more ROI on them & they’re more likely to work with the brand, their budget and often work with our usage terms. Bigger creators will charge an arm and a leg, and influencer codes don’t bring as much as ROI as people think it does.
2026-10-17 15:22:57
4
Manta :
Idk what is going on with Jenni these days.
2026-10-18 13:33:34
2
Itsmebee :
This is so wrong, bc all these well off ppl throw the free gifts in a corner when ppl who are struggling would make use of things.
2026-10-17 16:58:48
2
Kasya :
Don’t underestimate the value of a small influencer 🥰
2026-10-18 18:53:54
1
ericaplays8 :
It truly is insane like how tf does she think what she said was ok
2026-10-18 22:24:36
1
ZURY•ImperfectBeauty :
Ouch… at least we are honest over here 🥺
2026-10-17 06:29:20
2
Jess2055 :
Wow! I really liked her lol. I think micro influencers are the ones actually spending their money on these businesses products. Ppl like her expect them for free. People like us are the ones buying them. I’m in no way even a micro influencer lol…just sayin
2026-10-17 02:54:53
1
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