@internalprofits: Your wrapped truck sits in neighborhoods all day and passes a thousand cars on the way home. Weak naming turns every one of those impressions into a glance that leads nowhere. A descriptive domain and a vanity number give people two things they can actually do something with when they need the service later. Branding is directly related to life-time value when you do it right. Wrote up the full approach here: https://internalprofits.com/naming-brands/ #NamingBrands #InternalProfits #BrandIdentities