@pegasusmark.com: HYDØ is a sports retail brand built around movement, speed and clean data. The slashed zero in the wordmark became the whole system: grids, a mono data font, one electric accent colour and a logo that never leaves the centre of the frame. Logo, guidelines, mockups and a watch face, all from one mark. #logodesign #branding #brandidentity #sportsbrand #graphicdesign #designtok #logodesigner #pegasusmark