@grow_with_kim: Your hook is the beginning of your video — and it has ONE job: stop the scroll in the first 3 seconds. Weak opening = swipe, dead watch time, buried video, no matter how good the rest is. Steal these 5 scroll-stoppers: "Stop doing this if you want ___", "Nobody talks about this, but...", "3 things I wish I knew before ___", "If you're a ___, this is your sign", and "You're doing ___ wrong. Here's why." Write your hook BEFORE you film. #TikTokHooks #TikTokGrowth