@kristenonatuesday: I really love this take from @Caleb Ralston on how to stand out in a crowded niche. 👏 I’d just add two things: customer & context. 💡That’s the idea behind being ‘otherwise’ ..a concept we used to help grow a scrappy startup into the fastest-growing beverage company in the US in under two years. 🍻 Instead of asking, “How can we be different from everyone else?” … ask: 👉 What does my customer expect in THIS specific situation? 👉 Then: How can I do something unexpected that actually matters to them? Because unexpected doesn’t mean random. 😅It means surprising someone in a way that feels relevant to them. 🙌 That’s how you create moments people talk about, and remember. Just add a little otherwise. 😉 #BrandStrategy #MarketingStrategy #contentcreation #CustomerExperience #BrandBuilding

kristenonatuesday

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Monday 19 October 2026 00:09:59 GMT