@dansfera: Patient trust doesn’t begin in the clinic—it starts long before they even walk through the door. This insightful take highlights how the pre-screening phone call is actually the secret weapon for building rapport and setting the foundation for informed consent. By addressing questions early and providing a clear overview, the entire patient experience is transformed before the appointment even begins. #clinicaltrials #patientexperience #healthcaremarketing #patientcare #clinicalresearch