@creedfragrance: Episode #1 of ‘Opening Doors’ with Alex Paganelli! Creed (@creedfragrance) invited us behind the scenes of the Paris launch of their new fragrance, Iris Debonair, so we tagged along to meet the creative minds behind the project. First up: Italian-British chef and photographer Alex Paganelli, who prepared the launch dinner. Working with ingredients sourced from some of Paris’ most iconic institutions, Alex took us first to his studio, then to the kitchen at Hôtel de Pozzo di Borgo, where he brought the dishes to life. Animation: Kote García Editor: Bernat Granados Music: Estiu Music Services

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Monday 19 October 2026 09:11:36 GMT