@olly.rosewell: If you can't explain your SaaS in one sentence, people leave before they ever try it. Here's the formula I use: I help [who] get [result] without [painful thing]. Say it to five people in your niche and watch their reaction. - I help [who] - Get [what result] - Without [painful thing] - Name the pain they avoid - Test it on five people #saas #startup #software #entrepreneur #buildinpublic

Olly Rosewell

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Monday 19 October 2026 13:03:17 GMT